Rebranded and built Web3 apps & webside
TIMELINE
2021-2022
PLATFORM
App&Web&Android
MY ROLE
UI&UX Designer
Introduction
Alchemy Pay is a gateway payment provider for transacting between fiat and cryptocurrency.Founded in Singapore in 2017, Alchemy Pay is a payment gateway that seamlessly connects crypto with traditional fiat currencies for businesses, developers, and users. It supports payments in 173 countries.
Alchemy Pay’s on & off ramp is a one-stop solution to buy and sell crypto and fiat, easily integrated by platforms and Apps according to requirements. The white label crypto card solution empowers businesses and token issuers to provide users with branded virtual or physical cards for instant global spending. The NFT checkout enables direct purchases of NFTs using fiat payment methods.ACH is Alchemy Pay’s network token, available on Ethereum and BNB Chain.We are updating our brand this time, including：
Brand Core Messaging:
Refine Alchemy Pay's values, emphasizing distinctiveness, innovation, and trust in payments.
Logo and Emblem:
Update and streamline the logo for a modern, recognizable look. Create complementary emblems for brand consistency.
Colors and Fonts:
Harmonize a primary color palette with clear, readable fonts for a professional brand image.
Website Design:
Optimize the website layout for user-friendly navigation, using cohesive colors and fonts for a unified style.
Mobile App Design:
Uniformly design for Apple and Android for a consistent, clear, and intuitive user experience.
VI Extension:
Extend the brand culture to the workplace, defining dress code guidelines for a cohesive company image.
Social Media and Marketing:
Revamp social media to align with the updated brand and create marketing collateral that seamlessly matches the new identity.
My Role
I am responsible for crafting the website and mobile app, taking on the role of a senior designer to forge brand connections, uphold the brand image, and define the brand's tone.
Problem
As a web3 company specializing in digital tokens, the current pages exhibit a style that feels somewhat disconnected. The aesthetic doesn't align seamlessly with contemporary design standards, suggesting the need for a redesign to bring it up to date and align it with current trends.
Early design
In our early stages, we didn't have a distinct logo or cohesive brand visual identity. During the 2021-2022 period, as we entered the market, we underwent a visual transformation to define our brand image globally. Unfortunately, our initial logo, VI, and materials were outdated, lacking a unified visual identity. This absence of a cohesive visual presence has posed a substantial challenge in gaining recognition in the global market, impacting brand awareness, identification, and presenting outdated and inconsistent brand messaging.
Process
Brainstorm
We engaged in brainstorming sessions to shape the visual identity of our brand, formulated strategies to articulate its distinctive tone, and partnered with a U.S.-based company to produce compelling copy. Despite multiple cross-timezone brainstorming sessions, we achieved successful completion of the website design.
MissionVision,Values,Goal
Our mission
To provide mainstream-friendly payment solutions that promote the global adoption of cryptocurrency by connecting fiat and crypto economies.
Final Designs
For our homepage, we embraced the contemporary trend of frosted glass, infusing an abundance of vibrant elements to evoke a compelling sense of modern technology.In our early stages, we didn't have a distinct logo or cohesive brand visual identity. During the 2021-2022 period, as we entered the market, we underwent a visual transformation to define our brand image globally. Unfortunately, our initial logo, VI, and materials were outdated, lacking a unified visual identity. This absence of a cohesive visual presence has posed a substantial challenge in gaining recognition in the global market, impacting brand awareness, identification, and presenting outdated and inconsistent brand messaging.
Development
I executed responsive design, aligning seamlessly with H5, iOS, Android, and web technologies. Collaborating with diverse platforms including printing houses and manufacturers, I ensured the synchronization of visual identity effects, maintaining a meticulous oversight of visual output.
Future
Through ongoing maintenance and updates, we consistently refresh not just our web pages but also associated products, introducing a diverse range of offerings in the Web3 domain.
Through ongoing maintenance and updates, we consistently refresh not just our web pages but also associated products, introducing a diverse range of offerings in the Web3 domain.
Through ongoing maintenance and updates, we consistently refresh not just our web pages but also associated products, introducing a diverse range of offerings in the Web3 domain.
I truly relished the journey of this project, spanning from initial concepts and design to rigorous testing and development. The experience has bestowed upon me a treasure trove of new knowledge, broadening my comprehension within this field. Engaging with diverse partners hailing from different countries and domains has been exceptionally enriching. Thank you for taking the time to read about it, and I sincerely hope you find value in my design thinking and the narrative it encapsulates.